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Every ad and analytics cookie on this site waits until you press Allow.
The full list of cookies and browser storage keys on this electrical contractor's site in Phoenix, AZ: who sets each one, what it's for and when it expires. Nothing for advertising or analytics is written until you press Allow on the banner.
When this notice took effect
This cookie policy takes effect on October 2, 2026. It sits alongside the privacy policy, which covers the inquiry form, the chat and your rights. This page is only about what gets stored in your browser and why.
Last updated: October 2, 2026
Three categories, and only one is on by default
Strictly necessary. The site can't remember your cookie answer without storing it, and the chat can't find your thread again without a token. These run without asking because the alternative is a banner on every page and a chat that forgets you mid-sentence. They identify nothing about you beyond this browser.
Analytics. Counts visits and shows which pages people read. If the services page loses most readers halfway down the switchgear section, that's where we rewrite. Off until you allow it.
Advertising. Lets Google Ads, Microsoft Advertising and Meta Ads record that a click on one of our ads turned into an inquiry. We pay per click on searches like "commercial electrician phoenix", and this is how we tell a campaign that brings in tenant-improvement work from one that brings in nothing. Off until you allow it.
The banner offers Allow or Decline. Allow covers analytics and advertising together. Decline leaves both off.
Every cookie and storage key, by name
Durations are the maximum. Clearing your browser removes all of them sooner.
| Name | Set by | Category | What it is for | Lasts |
|---|---|---|---|---|
| site_consent_v2 | This site (local storage) | Strictly necessary | Remembers whether you pressed Allow or Decline, and when | 6 months |
| chat token | This site (local storage) | Strictly necessary | Links your browser to your support chat thread so you can come back to it | Until you clear it; transcript kept 12 months on our side |
| _ga | Analytics | Tells one visitor apart from another in visit counts | 13 months | |
| _ga_<id> | Analytics | Keeps the state of a single visit | 13 months | |
| _gcl_au | Google Ads | Advertising | Stores the gclid so an inquiry can be tied to the ad click | 90 days |
| _uetsid | Microsoft Advertising | Advertising | Ties pages in one session to an ad click | 1 day |
| _uetvid | Microsoft Advertising | Advertising | Recognizes a returning browser for conversion reporting, stores the msclkid | 13 months |
| _fbp | Meta | Advertising | Identifies the browser for Meta Ads conversion reporting | 90 days |
| _fbc | Meta | Advertising | Stores the fbclid from an ad click | 90 days |
The fonts load from Google Fonts. That request sends your IP address to Google so the files can be delivered, but no cookie is set by it.
The ad platforms and what they add to a link
Google Ads, Microsoft Advertising and Meta Ads send paid traffic to this site today. Each adds a click identifier to the address when you click one of our ads:
?gclid=Google Ads?msclkid=Microsoft Advertising?fbclid=Meta Ads
The identifier arrives in the URL whether you consent or not; we can't stop a platform putting it there. What we control is whether it gets stored. With advertising allowed, the platform tag writes it into the cookies in section 03 and reports a conversion when you send an inquiry. With advertising declined, it is never written to a cookie and never reported.
Consent Mode v2 holds four signals at denied
The first thing this site's code does on every page load is set Google Consent Mode v2 to its default state. All four signals start denied:
| Signal | Controls | Default | After Allow | After Decline |
|---|---|---|---|---|
| ad_storage | Writing advertising cookies | denied | granted | denied |
| ad_user_data | Sending user data to Google for advertising | denied | granted | denied |
| ad_personalization | Using data for personalized ads and remarketing | denied | granted | denied |
| analytics_storage | Writing analytics cookies | denied | granted | denied |
They stay denied until you press Allow. Decline, or withdraw later, and every one is set straight back to denied in the same moment. A browser sending Global Privacy Control is treated as a Decline and the signals never leave denied. The Microsoft UET tag follows the same choice.
How you give consent, and where to take it back
On your first visit a strip appears at the bottom of the screen with two buttons, Decline and Allow. It doesn't cover the page or block the content. You can scroll past it and read the services page without answering. Nothing optional loads until you press Allow.
To change your mind, press Cookie settings in the footer of any page, or use the button below. The banner comes back and you choose again. Your answer is stored as site_consent_v2 for 6 months; after that we ask once more.
What still works after you press Decline
Everything you'd use. The pages, the inquiry form on the contact page, the phone link and the chat all work exactly the same. A site walk booked from a declined browser gets the same written scope as any other.
What stops: no analytics cookies, so your visit isn't counted. No advertising cookies, so the ad platforms can't tell we got an inquiry from your click, and you won't be added to a remarketing list from this site. If you'd previously allowed and then decline, cookies already written are no longer read or refreshed; clear them in your browser settings to remove them outright.
The platforms' own privacy documents
Once data reaches an ad platform, its own policy governs what happens next. Read them directly:
- Google: policies.google.com/privacy, and how Google uses data from sites like this one at policies.google.com/technologies/partner-sites
- Microsoft: privacy.microsoft.com/privacystatement
- Meta: facebook.com/privacy/policy
Asking about a specific cookie
Found something in your browser from this domain that isn't in the table? Tell us the name and we'll explain it or remove it. Email [email protected], call 623-209-5244, or write to 23309 N 17th Dr, Phoenix, Arizona 85027, United States.
Requests to see or delete your own data go through the data request route. Quotes and site access are covered in the terms. If you were here to book a commercial electrician in Phoenix, see the services or who turns up.